VladÁrea Secreta, 10M+ YouTube subscribers
INTZ
Intrépidos on SONIX
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Five months of continuous INTZ presence inside SONIX, with migration counted through the code.
The landscape
Three in four Brazilians play, mobile is their way in, and creators shape what they choose.
Three data points
of Brazilians play video games.
got into gaming through mobile, ahead of console and PC.
look for a creator's recommendation before buying.
For any platform, the fastest way into the community runs through those it already trusts.
Source · Pesquisa Game Brasil 2026, 13th edition, 7,115 respondents aged 16 to 55, fieldwork in March 2026.
Who is INTZ
INTZ has competed at the highest level since 2014. More than a decade of titles, generations of players and a reputation the whole scene recognizes.
Four credentials
since 2014 · more than a decade competing at the highest level
five-time CBLOL champion · the most decorated team in the history of CBLOL, Brazil's top League of Legends league
titles across 15 games
peak concurrent viewers, INTZ's record at the League of Legends World Championship
Trophy room · drag
Longevity is rare in esports. At INTZ, it is the foundation of the fans' trust.
Source · Esports Charts, peak of 1,106,070 concurrent viewers at the 2020 League of Legends World Championship.
The Intrépidos
INTZ fans have followed generations of players, roster changes and entire seasons, and stayed with the club through all of them. It is a community with a name of its own, the Intrépidos ("the Fearless"), that shows up whenever INTZ calls.
fans who grew up with INTZ and stay with the club season after season.
the club speaks and the community answers, comments, shares and spreads the word.
82.4% of the audience is between 18 and 34, adults who decide for themselves where they play and who they talk to.
That loyalty is what INTZ brings to SONIX.
Who brings them
Club creators and pro rosters · drag
a network of 300 mapped creators, cast for each activation.
Creators bring the everyday. Athletes bring the passion. Both come to SONIX together.
Source · Audience figures from the official platforms, 2026.
CBLOL title · INTZ archive
The path
club creators and channels introduce SONIX by playing, talking and inviting the community in.
SONIX becomes part of fans' everyday life: the post-game, matches with creators and the INTZ jersey.
fans sign up with the INTZ code and enter the club's tournaments on ARENA.
Each stage has its own format, and they all lead to the same code.
Stage 01
Club creators and channels introduce SONIX by playing, talking and inviting the community in.
Discover · Joga Comigo
INTZ creators open rooms on PULSAR and invite the community to play with them, live. Fans download SONIX, join with the INTZ code and play alongside someone they follow every day.
Five deliverables
open sessions on PULSAR, announced on INTZ channels, with spots for the community.
SONIX branding and the INTZ code on the overlay of INTZ creators' live streams.
a dedicated video on the INTZ YouTube channel, introducing SONIX with INTZ creators.
weekly posts on INTZ profiles, always with the INTZ code.
feed posts and stories showing how to join SONIX and use the INTZ code.
intznowFormat mock-up · creator defined in casting
Fans meet SONIX for the first time next to someone they already admire.
Stage 02
SONIX becomes part of fans' everyday life: the post-game, matches with creators and the INTZ jersey.
Engage · Resenha dos Intrépidos
Resenha is what Brazilians call the lively conversation after a match. After every official INTZ match, the club's room opens on PULSAR: creators break down the result and fans join the conversation.
Three blocks
the club's community inside PULSAR, with access through the INTZ code.
sessions on League of Legends and Free Fire match days, with special guests from the club.
players drop in on key dates of the competitive calendar.
LiveMicãoIA MeloVladThe club's room is openjoin with code INTZ
Format mock-up · post-game conversation
INTZ match days now end inside SONIX.
Engage · Manto INTZ
In Brazil, fans call their team's jersey the "manto". INTZ gets an official skin for the SONIX avatar, and fans wear the club jersey to play, compete and hang out on the platform.
Three blocks
the INTZ uniform designed for the 3D avatar and launched with club creators.
the community is called to wear the Manto on the same day, with content on INTZ channels.
avatars wearing the Manto INTZ in Arena dos Intrépidos matches.
Every fan who wears the Manto INTZ has one more reason to stay on SONIX.
Stage 03
Fans sign up with the INTZ code and enter the club's tournaments on ARENA.
Convert · Arena dos Intrépidos
A monthly League of Legends tournament for the community, inside SONIX ARENA. Registration is open to fans and takes one click, with the INTZ code.
Three blocks
brackets on ARENA, matches on PULSAR voice chat and rules published on INTZ channels.
commentated by INTZ creators and shared on the club's channels.
a spotlight on INTZ channels and prizes defined together with SONIX.
Every month, INTZ fans have a reason to compete inside SONIX.
Convert · Peneira INTZ
Peneira is what Brazil calls the open tryout for anyone who wants to go pro. In football, it is the day a kid takes his boots on the bus to try for a spot, and Free Fire works the same way. INTZ runs its own, from online qualifiers to an in-person final, and proposes bringing the online stage of the next edition into SONIX.
Three blocks
candidates sign up in one click and play the online stages on the platform.
registered teams play and talk on SONIX voice chat throughout the tryouts.
the final takes place with INTZ, and SONIX stands alongside the club at the tryouts' biggest moment.
Everyone who dreams of wearing the INTZ jersey takes their first shot inside SONIX.
The measure
Every deliverable carries the same promo code: the INTZ code. The community enters SONIX through a single path, and every sign-up that comes through it is tracked.
One codeThree guarantees
the INTZ code appears across every channel, creator and format of the partnership.
SONIX sees on its own platform how many Intrépidos joined through INTZ.
SONIX sets the code's benefit, and INTZ promotes it in every piece.
The migration of INTZ fans to SONIX is counted month by month, from a single source of truth.
Reach
Across INTZ's own channels and the club's creator network.
more than a decade at the highest level built a brand the community respects, and INTZ lends that authority to every partner that joins it.
82.4% aged 18 to 34, adults who choose where they play and who they talk to.
the club speaks and the community answers, comments and spreads the word.
And what numbers don't show
SONIX, introduced by the club fans have followed for more than a decade. The post-game, the tournament and the INTZ jersey happening inside the platform, and a permanent place in the Intrépidos' routine.
Investment
A five-month partnership.
What is included
2 creator lobbies per month
4 sessions per month on PULSAR
1 community tournament per month, final on INTZ channels
4 posts per month with the INTZ code
4 story sets per month with the INTZ code
Weekly posts with the INTZ code
1 dedicated video during the partnership
Overlay on club creators' streams throughout the partnership
Monthly
Across the partnership
All content production is handled by INTZ.
Manto INTZ and Peneira INTZ on ARENA will be designed jointly, outside this package.
Five months of continuous INTZ presence inside SONIX, with migration counted through the code.
Next steps
define the entry perk and create the code.
set the dates for the first Arena dos Intrépidos, lobbies and Resenhas around the competition calendar.
jointly design the official skin and the online stage of the Peneira INTZ on ARENA.